Customer
Catcher™ Tips
1.
Out of Mind – Out of Business
2. New Look and Resources at The ‘Mothership’
By Martin Wales
June 2003
1)
If You’re Not at the Top of Your Customer’s
Mind Then You’re Slowly Going Out of Business!
Your
business – just like the hundreds I’ve heard
from or dealt with – gets 50% to 80% of their new
clients from referrals…word of mouth.
Word
of mouth will NOT work if your name and company don’t
immediately come to mind. What are you doing to stay in
touch? How do your best clients know you care about their
continued satisfaction and success?
Listen
I struggle
with this everyday. BUT, I am aware of it and committed
to improving.
Just
by being aware of the need to pay attention, you will do
more than you ever have before. Like a horse race, you only
have to win by a nose. A little can mean a lot.
I debate
constantly how often we should send out this very Business
Bulletin. I have committed to making sure you hear from
me only when I think there’s valuable, timely information.
On the
other hand, that’s really up to you. It’s the
same with your customers. Maybe what we view as ‘less
important’ is in fact a critical issue to them and
your contact or input couldn’t have been better timed.
Are
you doing the following to stay Top of Mind?
-
Meeting or phoning your best customers on a regular basis.
-
Sending out a bulletin or email.
-
Offering teleclasses, or teleseminars, to educate and
inform your client base. (Check out the latest at Customer
Catcher TeleSessions).
-
Adding in a complimentary extra product or service for
friendly and easy-to-deal with clients.
-
Rewarding those clients who have recommended you to new
business.
-
Updating your web site(s) to keep them fresh and interesting.
(See below or click
here).
-
Committing to answering your client and prospect.
-
Staying in touch with your customer service department
to find out what customers are saying (complaints are
great opportunities to serve them and reinforce your relationship,
while simultaneously gather product improvement or new
product development research).
-
Recommending additional products that will leverage your
customers’ past purchases.
-
Getting media attention and PR for your company and sending
copies to your customer database.
-
Conversely, congratulating your customers when you see
them in the press.
-
Speaking at industry or association events.
-
Introducing speakers or moderating panels.
-
Attending appropriate trade shows and conferences.
-
Networking and ACTUALLY meeting and connecting with prospects
at various events.
These
are just some of the things you can do that don’t
cost much time or money.
Send
in your tips about staying ‘Top of Mind’ and
we’ll happily share them with others. Send your ideas
to:
Tips@CustomerCatcher.com.
+++++++++++++++++++++++++++
2) New Mothership Site! New Looks,
Links and Life for Us
After
months of writing, editing and toil, I’m happy to
invite you to our new “mothership” site at www.MartinWales.com.
A “mothership”
site lets you have a central location on the Net. You can
call it your “credibility site” while you also
build individual sites that focus on specific products which
serve strictly as ‘brochure’ or ‘sales
letter’ sites.
There’s
fresh stuff besides the new look. Note our new TeleClass
listings and your FREE self-analysis tool, The
Science of Customer Catching Goals Lab.
We welcome
your feedback and input
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