These pre-program questions will help Martin to create
a custom presentation for you and meet the unique needs
of your group. Please answer as completely as possible,
but feel free to skip over any that are not applicable.
Please return the questions either as an e-mail attachment
to Speaker@MartinWales.com
or fax it to: 416-352-0704. Thank you!
Your Name:
Title:
Phone:
Fax:
Company:
Web site:
Meeting Date(s):
Best time to contact you:
I. THE PROGRAM
1. What is the theme and title of the meeting?
2. What is the specific purpose of this meeting?
3. What type of meeting is it? (annual meeting, awards
ceremony, sales kick-off, etc.)?
4. Who (if anyone) is on the program just before Martin
and what is their presentation topic?
5. Who (if anyone) is on the program right after Martin
and what is their presentation topic?
6. Which company executives and/or industry experts will
be speaking at this meeting?
II. THE PRESENTATION
1. What is Martin's role in your program (opening or closing,
breakout, etc.)?
2. What are the exact times for Martin's presentation?
Start Time:
End Time:
3. What is the attire for the meeting?
4. How should Martin be dressed? (suit and tie; sport
coat and open collar shirt; slacks and shirt; other)
5. Who will be introducing Martin to your group?
6. What is most important to you concerning the content
of Martin's program?
(i.e. use of examples, exercises, handout, etc.)
7. What is most important to you in the working relationship
with Martin?
8. What themes/threads (other than the primary topic
of Martin's program) would you like to see woven into
the program?
9. When your people leave the program, what three key
concepts/skills/ideas would you like them to have?
a.
b.
c.
III. THE AUDIENCE
1. Number in the audience: Are spouses invited?
2. Male/Female Percentage: M F
3. Average age group?
Age Range:
IV. BACKGROUND
1. What separates your high-achievers from the others?
2. What are some of the challenges your organization
and your people/members face on a day to day basis?
3. What areas of challenge pose the greatest opportunity
for improvement?
4. What are the most significant events that have occurred,
and that have affected, your industry, organization, or
group during the past year? (i.e. mergers, downsizing,
etc.
5. What is the primary product or service that you offer?
6. What are the two most important benefits you offer
to your customers?
a.
b.
7. What are 2 or 3 achievements of which your organization
is most proud?
a.
b.
c.
8. Name four key people in your group that will be at
the program. With your permission, Martin may want to
contact them to discover more information about your group.
Name / Phone #
a.
b.
c.
d.
V. LEARNING TOOLS
Most audiences want something to help them continue learning
after the presentation. What do you prefer? (ie. Customized
workbook, autographed book or tape albums, other)
How do you wish to handle these?
• Purchase at quantity discount to distribute to
participants at the event
• Offer learning materials to participants for purchase
at the event.
• Let participants order the materials from The
Customer Catcher Institute after the presentation.
VI. LOGISTICAL INFORMATION
1. Hotel Name:
Address:
Phone:
Fax:
2. Hotel Confirmation Number:
3. Name of meeting room:
4. If applicable, what is the best airport for Martin
to fly into to?
5. How far is the hotel from the airport?
6. How should Martin travel to the hotel? (take cab,
rent car, driver will pick up, etc.)?
7. Would you like Martin to notify someone after he arrives
at the hotel? If so, whom shall he contact:
Name:
Phone:
8. Contact at meeting site:
Name:
Title:
Phone:
On site arrival date:
9. Are there any pre or post meeting engagements (i.e.
breakfast or lunch)? If so, where and when are they scheduled:
